Journal of Promotion Management

Journal of Promotion Management

This is an exciting and challenging time to be in the promotion management field. Dynamic market forces -- global competition, changing customer expectations, new communication technologies -- combined with career challenges due to ongoing industry consolidation and corporate restructuring requires continuous learning and the sharing of ideas. The journal's goal is to address the critical competency areas needed to succeed in promotion management today and tomorrow.

Today the marketing and communications functions within organizations are becoming more integrated, providing the essential links between management, employees, the marketplace, and specialized audiences such as the media and financial communities. Promotion management is a vital component in this process to build and enhance relationships, most commonly by influencing consumer perceptions and desires. Those working under the promotion management umbrella are typically involved in many of the most visible strategic aspects of marketing communications.

Journal of Promotion Management™ is designed to help practitioners and researchers stay abreast of the latest developments and facilitate the exchange of ideas. Our focus is on advertising, alternative promotional media, direct marketing, e-commerce, personal selling, public relations, reseller support, and sales promotions.

Journal of Promotion Management™ is a leader in presenting the latest thinking, practice, and research findings on current topics. The editor publishes material that has direct usefulness for the advertising and promotion practitioner who needs to be up-to-date on germane ideas, information, and industry trends. There is an attempt, in every issue, to demonstrate the richness of the entire field, with an emphasis on promotion management in action. In addition to contemporary practice, theoretical concerns and historical ideas are also integrated within JPM’s pages. The broad depth of coverage provides professional communicators and academics with a useful tool for understanding and applying promotion management in their daily lives.

Journal of Promotion Management™ publishes refereed articles on best-practices, applied research studies, and critical reviews on major issues affecting its readers. Features for the journal include:
• empirical papers with management implications
• case studies that clearly discuss the relevance of the case to other practitioners and academicians
• “commentaries” on cutting-edge concepts in promotion management from leading academicians and practitioners
• an “Industry Trends” column noting recent or notable events affecting promotion management
• “Book Reviews,” with each book reviewed by both an academician and a practitioner to provide the contribution and relevance of any important new publication to the fields of both teaching/research and industry application.

Referenced in:

• Cabell’s Directory of Publishing Opportunities in Marketing

• Communication & Mass Media Index (CMMI)

• IBZ International Bibliography of Periodical Literature

• International Bibliography of the Social Sciences

• Management & Marketing Abstracts, and many other sources

Latest Issue:

“Product Placement in Mass Media” - Volume 10 (1&2) guest edited by Mary-Lou Galician

Coming Soon!

Volume 11(1/2): Expanded Double Issue on “Sex, Age, Ethnicity and Controversy in Advertising”

Volume 11 (3): General Issue on “New Approaches to the Business of Advertising--Marketing Communications Theory and Business Practices”

Volume 11 (4): Special Issue on “Sports and Celebrity Marketing”