Leo Bogart

Leo Bogart is a columnist for Presstime, the magazine of the Newspaper Association of America, and a director and senior consultant of the Innovation International Media Consulting Group.

He was for many years the executive vice president and general manager of the Newspaper Advertising Bureau, the marketing arm of the daily newspaper business. Earlier he directed public opinion research for the Standard Oil Company (New Jersey) [now ExxonMobil]; marketing research for Revlon, Inc.; and account research service for McCann-Erickson, Inc., where he worked on the agency’s full range of accounts. He has been an adjunct professor of marketing at New York University and has also taught at Columbia University and at the Illinois Institute of Technology. He was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow. He holds a doctorate from the University of Chicago.

Bogart has written numerous articles and monographs and is the author of Finding Out, Commercial Culture, Press and Public, Preserving the Press, The Age of Television, Strategy in Advertising, Polls and the Awareness of Public Opinion, Cool Words, Cold War, Project Clear and other books.

He has been president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research council and the Radio and Television Research Council. He has served as a director of the American Marketing Association, the American Advertising Federation, the Advertising Research Foundation, the Center for Applied Linguistics and the Obor Foundation. Bogart has received distinguished achievement awards and citations from the American Marketing Association, AAPOR, the American Society of Newspaper Editors, and several other newspaper organizations. He and George Gallup were the first persons elected to the Market Research Council Hall of Fame.

150 West 56^th Street, 4707, New York, NY 10019

Phone and Fax: (212) 582-1967

Email: leobogart@att.net

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